"[...] The secret is this: pssst... the press is a player in the campaign. And even though it knows this, as everyone knows it, the professional code of the journalist contains no instructions in what the press could or should be playing for. So while the press likes being a player, it does not like being asked: what are you for?

"In fact, the instructions are not to think about it too much, because to know what you are playing for would be to have a kind of agenda. And by all mainstream definition the political reporter must have no kind of agenda. The Washington Post, National Public Radio, CNN, Newsweek, The Des Moines Register, and all similar competitors, are officially (and rhetorically) committed to 'no agenda' journalism, also known as the view from nowhere. So while it might be recognized that the press is a player, journalists also see an unsolvable problem if they take one more intellectual step. So they dare not."

- Jay Rosen